ITALIAN DESIGN TO A GLOBAL MARKET
A performance bicycle company characterized by product driven technology. Bianchi believes the frame is the heart of the bicycle and it’s constantly investing in material technology with the aim to produce the best bikes in the world. Bianchi offers to the market a complete range of models for Road, MTB, City-Fitness, e-Bikes and accessories to meet the needs of all cyclists. All frames are designed and developed inside the Bianchi headquarter in Treviglio (Bergamo, Italy), same as all graphics and colour combinations. With its Reparto Corse (Racing Department), Bianchi led the way with race proven geometry and technology as the market changed from steel to aluminum and then titanium, and now to the most advanced material: carbon.
HOME OF THE ICONIC LEFTY FRONT SUSPENSION
Founded in a loft above a pickle factory by Joe Montgomery and crew, Cannondale started as an outdoor gear company. The name came from the Cannondale train station across the road. Cannondale’s first cycling product with wheels was the legendary Bugger, the world’s first bicycle-towed trailer. It was the first of many profound cycling innovations. This bike started a revolution! It was the first production oversized aluminum frame and its light weight and efficient stiffness set a new standard for performance and kick-started the era of aluminum. The introduction of the iconic Lefty single-sided front suspension solidified Cannondale’s reputation for fearless innovation. Lighter, Stiffer, Stronger and Smoother than any other fork in the world, the latest versions of Lefty are still turning heads today.
ENGINEERING THE WORLD’S FASTEST BIKES
For more than two decades the goal at Cervélo has been simple: Design and engineer the world’s fastest bikes. Whether you’re a Grand Tour racer, Ironman champion, age-grouper or Saturday morning enthusiast, Cervélo understands its customers demand the best in order to achieve their goals – and they are passionate about helping customers get there. Each Cervélo bike combines select Design Features- technologies created by their engineers to further the performance of their bikes across five key attributes: aerodynamics, weight, stiffness, ride quality, and usability. All bikes are engineered to make the one difference that matters: a difference you can feel.
GERMAN ENGINEERING & DESIGN
MERIDA bikes are still very much ‘made by hand’ and that process starts with the many individuals who make up their highly skilled R&D teams. From marathon racer to bike packing enthusiast, from track specialist to Enduro lover and from semi-professional road racer to ironman competitor, MERIDA’s team does not only bring experience and knowledge in their corresponding fields to work in the morning but also the undisputed love for everything bike, and the unstoppable desire to make ever better bikes. Their team accompanies the birth of a new bike from the conceptual beginning, all the way through the development stages and onto the production process. But the development does not stop there, as small improvements and upgrades are constantly looked at and integrated when possible.
THE SOUTH AFRICAN BIKE CO.
At its inception in 2009, Momsen Bikes set out to create a home-grown bike brand to be proud of. While Momsen are infinitely proud of their South African roots, they haven’t just stuck to SA, with riders competing on Momsen Bikes whilst racing in events worldwide, from the Cape Epic to the UCI XCO World Cups. What this means for it’s customers is that year by year they are improving their bikes and making a better, faster, smoother, more enjoyable ride. Giving it’s customers more confidence in the saddle. Momsen have created bikes that are suitable for everyone from the beginner and casual enthusiast, to the professional cyclist alike. They live, eat, sleep and breathe bicycles.
SMALL BIKES WITH BIG ATTITUDE
Muna is one of the fastest growing kids bicycle brands in South Africa. All their bikes are specifically tailored for little ones looking to learn the ropes.
The Muna range is specifically crafted for children with bicycles ranging from the entry-level push bike, onto the ideal first pedal bike (training wheels), and finally on to 20″ free pedalling bicycles.
Let your children learn to ride with confidence on a Muna bicycle.
ENABLING CYCLISTS TO GO FURTHER
The varied topography that makes up their vast Canadian landscape, inspires and shapes Norco Bicycles. They believe in performance above all else and promise to listen, innovate and ride.
The goal is that their bicycles inspire confidence in everyone who rides them, and that everyone who throws their leg over a Norco Bicycle will be in a better position to realize their full potential. They believe that peoples lives are enriched by cycling; whether on roads or trails, they see a world with unlimited riding potential.
FURTHER, FASTER & HIGHER, FOR LONGER
Santa Cruz Bicycles was founded in a space the size of a single car garage in the Seabright Cannery, in Santa Cruz, California. Their first bike, the Tazmon, was a single-pivot dual suspension bike that rattled established sensibilities. At the time full-suspension bikes were far from the norm, and a do-it-all bike (what we’d refer to as ‘trail’ or ‘all-mountain’ now) with rear suspension was considered highly irregular. But Santa Cruz’s founder, skateboarding legend, Rob Roskopp, wasn’t hog-tied to following trends or being told how to think. Instead he could see that full-suspension was an innovation whose time had come. And ever since Santa Cruz have tried to build bikes that allow riders to go further, faster, and higher, for longer.
CLASSIC BIKES FOR A MODERN ERA
From its very beginning in Chicago, Illinois, the Schwinn® mission has been to develop bicycles that allow people to experience the confidence and freedom that comes from riding a bike. Schwinn® believes that learning to ride a bike is a rite of passage. It offers fun and adventure. For riders of all ages, it develops confidence, strength, and capability, along with a sense of self-reliance.
Over the last century the bicycles, the designs, and the riders have evolved, but their desire to inspire biking journeys and to help people make memories that last a lifetime has remained strong. At Schwinn® they believe no one can write your journey, only you can.
ENDORPHIN, THE FIRST CARBON MTB
Scott is a result of one man’s restless innovation that crossed multiple sport diciplines. Charley French, fueled by his own passion for the mountains, never ceased to evolve and better the gear he created and used. Scott’s origin story was born through the sport of skiing. Revolutionized with a technical innovation from Ed Scott, a talented engineer and ski racer living in Sun Valley, Idaho. Ed Scott’s invention of the first tapered aluminium ski pole immediately replaced the sport’s existing use of bamboo and steel.
That revolutionary invention launched a new brand, SCOTT, and fundamentally positioned SCOTT as a technical product leader in the skiing market. Ed Scott’s initial vision of technical innovation would serve as the cornerstone company philosophy as the brand matured and expanded to new markets.
CREATING REAL INNOVATIVE VALUE
The brand Silverback was founded by, Deon Retief, entrepreneur, visionary and leader in the cycling industry. He has been enveloped in the bicycle industry since the early 90’s working for well-known bicycle manufacturers and has conducted extensive brand studies worldwide.
Silverback is now a global bicycle company based in Stuttgart,Germany; Shenzen, China and Cape Town; RSA. Founded in 2004, Silverback is availble in 62 countries. At Silverback, Innovation is our business, we design and manufacture the best bikes at the best price. They strive to provide their worldwide community of bike riders with advanced riding dynamics. Their technologies have won prestigious design awards and distinctions all over the world.
MAKE THE SMART CHOICE
Foudned in 2005, they started Titan Racing with only one bike that filled a gap in the market. Since then they have tirelessely combined their passion for bikes with the empowerment they bring and have grown into a bike brand that’s focused on it’s customers, the riders.
At Titan Racing they have set out to offer their customers more than just another bike. They strive to offer next level products at fair value and aim to improve the overall customers riding experience. Titan Racing’s designers look to create frames with forward thinking geometry, functional designs and a stylish looks. They also pair this with clever part choices that allows them to offer the best in category bikes for their customers.