From its very beginning in Chicago, Illinois, the Schwinn® mission has been to develop bicycles that allow people to experience the confidence and freedom that comes from riding a bike. Schwinn® believes that learning to ride a bike is a rite of passage. It offers fun and adventure. For riders of all ages, it develops confidence, strength, and capability, along with a sense of self-reliance.
Over the last century the bicycles, the designs, and the riders have evolved, but their desire to inspire biking journeys and to help people make memories that last a lifetime has remained strong. At Schwinn® they believe no one can write your journey, only you can.